Y waste & Foodbank
Adobe XD, Illustrator, After Effects & Trello
User Research, Ideation, Interface design, Branding & Product Management
Food stores will display surplus food at a discounted price at the end of the day for consumers to buy and collect through its app.I had to redesign the UX/UI of the Y waste app for an improved approach at rescuing surplus food in Australia focused mainly on the elderly user group.
Currently, Y Waste’s food ordering experience leaves a lot to be desired. Particularly when focusing on portion information and ordering speed. It was our job to improve these user experience factors as well as the aesthetic side of the design.
Reducing Food Insecurity The Y waste app
The journey map is based on one of our observation results. The tasks (including the micro-tasks) and the findings were used to identify points that could be applied to the solution.
Based on the primary research we conducted, we found that many food insecure groups prefer to starve or reduce their daily food intake or try to find discounts. Those that do use the feel the experience to be rigid. There is also an influenced perspective that receiving at the restaurant might create room for judgment potentially skewing one’s ability to use the app.
– How do similar food and waste reduction apps compare to the Y waste app?
– What are Y waste app s areas of strength and places for improvement?
-Functionality (ex product description, preferences, and filtering.)
-User Interface (ex layout ,the visual design and the architecture of information.)
-Product Related (ex reviews, support, community groups, rewards.)
Market Gap
Y waste app has the support and backing of Foodbank, making it easier to reach a broad user base and tackle the problem of food insecurity at a community level.
With this latest collaboration Y waste app can further improve its credibility. Joining a more transparent and community-based collaborative programme to facilitate the process of actively reaching the most insecure food groups. This would result in increased donations and the use of core services.
Our comparative review outlined different ways in which the Y-waste app could be improved on.
We examined and acknowledged some of the competitors' features which were lacking in the Y- waste app, some of them implementable, some of them not. Here are some of our important findings and how we proposed to improve on them.
The general usability of the Y Waste app suggested that we should focus on creating a more streamlined experience for the user. Initially, our ideation revolved around creating delivery options, allowing further discounts. Further brainstorming identified that we needed to improve the accessibility for all age groups. However, because it is a mobile application, there wasn’t an option for live assistance. We wanted to solve this by integrating a quick guide system. We needed to make the ordering process as simple as possible, only adding guidance for customers to be able to refer to where needed.
We began our prototyping process with “paper prototyping”, although it was drawn digitally. After sorting them out to identify the user flow including redefined onboarding, log in and sign up, food ordering and other settings. We proceeded to low-fidelity prototyping, made with Adobe Illustrator to create the screens and Adobe XD to form the prototype.
With the low-fidelity testing results in mind, we developed the high-fidelity prototype
